The week after Christmas is a lazy one, but the App Store was working overtime. Apple triumphantly announced today that the late anniversary season brought in more than a billion dollars in acquisitions on its mobile marketplace.
Indeed, $300 million came in on New Year’s Day alone, likely as everyone concluded irresponsible in-app purchases to get through their hangovers. And $890 million was spent in the week starting Christmas Eve, though, unfortunately, Apple doesn’t break it down farther than that.
More granular digits would have been handy, as it would have allowed us to compare them to Sensor Tower’s report that Christmas Day had a total of $196 million in mobile spending, excluding China — up about 12 percentage from last year.
Just as a thought usage: If we were to divide that sum similarly throughout the week, that keeps Apple at around $126 million on the 25 th, leaving $70 million for Google. That’s really spitballing, of course, as Google hasn’t liberated any data like this, and excluding China tilts the numbers in Apple’s favor.
Both companies’ app accumulations, however, parted at the holidays’ true winner: Amazon. The Alexa app topped the free charts on both scaffolds, and Amazon proudly crowed that it had sold out of basically every new Echo invention.
“Millions” of inventions expenditure anywhere from $25 to $250 add up to quite a summing-up, and, of course, the gadgets are little more than perennial remembrances to sign up for Prime and buy even more stuffs you don’t need.