The company reportedly only shipped 3.9 million Pixel telephones in 2017, according to IDC research director Francisco Jeronimo. For Google, that’s not too shabby for a stranger — it’s twice the number of Pixels from the year before — but overall it’s still pretty weak, and a mansion that there’s a long superhighway ahead before the company even comes close to challenging Apple and Samsung.
iPhone and Galaxy phone auctions dwarfed Pixel by a big perimeter. Apple exchanged 216.7 million iPhones and Samsung sold 316.4 million Android smartphones last year, is in accordance with IDC numbers.
To genuinely drive home how skimpy Pixel sales were: It only took Apple 6.5 daylights and Samsung 4.4 daytimes to sell the same number of phones.
Look, I get it, the Pixel’s still the new person on the obstruction. Google’s simply on its second generation of phones( the Nexus phones, which were never driven by a strategy of proportion, don’t certainly count ), but if you liken its 2017 shipments to Apple’s second-generation iPhone, the 3G, which sold 1 million gangs inits opening weekend, you start to see that it’s clearly articulated very few people are rushing onto the Pixel train, despite a lavish marketing expedition.
In this respect, the Pixel is no different from the Nexus phones that came before it. The Pixel is still very much a niche telephone for nerds. It’s the phone you demand if you’re a diehard Android fan, and you’re willing to go out of their room to seek it out. The majority of people who are choosing Android are still buying a Samsung, even if aims dealing with TouchWiz, carrier bloatware, and Bixby.
The Pixel is still very much a niche nerd phone.
Google’s Pixel phones were supposed to be the answer to the iPhone. Ultimately, Google was stepping in to own both the hardware and software and render a bloatware-free Android experience.
But these marketings counts intimate it’s no iPhone, even if the phones are well-reviewed. The plan for Pixel is grandiose, but it may once be too late — Google should have improved its own telephones years ago. By now, most people have already picked areas and the customer lock-in for iPhone and Samsung is strong.
Though there are undoubtedly many reasons why Pixel auctions were so disappointing, the most problematic is its lack of retail vicinity. In the U.S ., the phone is only offered through one carrier: Verizon. The only other space to buy a Pixel is immediately from Google.
As Huawei and countless Chinese phone manufacturers have learned, the key to the U.S. sell is through carriers. Over 90 percentage of phone marketings are sold through carriers. You can sell the phones unlocked all you crave, and even offer financing alternatives, but if purchasers can’t walk into their carrier accumulate of pick and buy your telephone, you’re shooting yourself in the foot.
Most of this is on Google, though. The fellowship must be free to figure out what fixes the Pixel special. A huge camera is a good start and so, extremely, is selling telephones at under $1,000, but why should anyone imperfection to #TeamPixel if they’re already gladly satisfied by iPhone or Samsung?
In refuting that interrogation, Google has been less than reassuring. Whether it’s camera, AI, or just plain sexiness, the story of the Pixel isn’t captivating an audience. In the case of vehicles of portable, the revenge of the morons is going to have to wait.