UK banks are starting to rebuild their reputation following the financial crisis with a marked improvement in the last two years, a examine suggests.
The sector has been rated as “average”, according to an online survey of 35,000 beings by the Reputation Institute.
Its score places it higher than the utilities sector, but below that to new technologies companies.
The Nationwide Building Society surfaces the register, with taxpayer-owned RBS at the bottom.
Nationwide’s reciprocal status and the quality of its products rated most among respondents.
In general, banks have started to rebuild their statures in the last two years, with perceptions of products and assistances improving most significantly recently.
This is despite pervasive relate among debt philanthropies over lending policies and overdraft indictments among High-pitched Street banks.
Virgin Money is second on the Reputation Institute’s ranking, followed by Halifax, Lloyds Banking Group and Metro Bank.
Lloyds is one of the big-hearted risers, with Santander – which cut some interest rates on popular accounts – having fallen in the standing compared against a year earlier.
Despite the position of some challenger banks high on the register, invention is seen as one province where ratings have dropped in the last year.
A recent report from consultancy Accenture were of the view that artificial intelligence would be the central space that banks interacted with their patrons within the next three years.
The report examined the views of 600 bankers and other experts, with numerous saying that AI would be facilitated banks create a more human-like patron experience.