Mark Zuckerbergs social network is potting big on augmented world, hasnt given up on VR but doesnt have much to say about the Facebook killer
As Apple has WWDC and Google has I/ O, so Facebook has F8: the social networks big annual meet has steadily proliferated, from a behavior to speak to developers about the upcoming changes to its pulpit to an event where the world sounds about the energizing brand-new concoctions coming from the House of Zuckerberg.
Facebooks united states president may not quite have Steve Jobs notorious world aberration land the social networks model life is more like an artificial world where nothing of the outside life penetrates but he can still wow where reference is am willing to. Heres the eight biggest things to take away from the San Jose event.
1) Augmented reality is Facebooks big future bet
Facebook wants you to use its camera for more than merely making draws. If theres one word from this years F8, its that.
Sure, youll still be able to sounds pics and send them to sidekicks. But the company too wants to adhesive more and more detail over the real world to create a second, augmented layer.
Some of the characteristic of this camera pulpit racket genuinely beneficial or at the least, recreation. Facebook would be willing to share pics of your run with your speed and age superimposed over the top, for example, and it fantasy of a daytime when youll be able to leave a review of a diner by pinning it to the window.( That one feels like it would have a few kinks setting out in practice, though ).
Other pieces seem less good. Demo one simpler capability of the brand-new camera, Zuckerberg showed that you can add two seconds coffee cup to your image, it was therefore looks like youre not having breakfast alone. Which is surely the bleakest thing ever said in a billion-dollar busines presentation.
2) Its still copying Snapchat
One word that wasnt said on stage, though: Snapchat. Which is odd, because weve witnessed a lot of these features before. The ephemeral messaging app/ social network for trendy teens in rich countries popularised the idea of the AR camera, steadily upgrading its own render from something which simply thumped a few location-aware personas over the top of a pic to facial recognition-based lenses which change you into a bird-dog. This is something teens like.
Facebooks photocopiers have been overheating with the speed at which its been replicating Snapchats pieces, so it was probably looking forward to the ability to finally overtake its contender in LA. But it was not to be: six hours before F8 started, Snapchat exhausted its own AR functionality, which its calling World Lenses. The brand-new lenses are slightly lower feature-rich than what Facebook is promising, but unlike the Camera Platform, its previously on phones now. Sure, its deceitful and underhanded to gazump Facebook like that, but Snapchats owed a bit of payback. Compose? Snapchat 21: 0 Facebook.