The popular Facebook Page for Unilad with 34 million “likes” disappeared from the social network on Friday, suggesting that Facebook blocked the page.
It was back up around 10:10 a.m. ET. The temporary shutdown caused panic among the publisher community, reminding them that they operate at the whims of Facebook.
“The Unilad Facebook channel encountered some temporary downtime due to a minor internal issue that has now been fixed. Facebook and Unilad have taken all necessary steps to ensure this will not happen again. We’ve always been great partners and look forward to continuing to produce great content and engaging audiences around the world,” a Facebook spokesperson wrote in an email to Mashable.
Unilad’s 34 million “likes” were acquired over the past six years. As was shown Friday, they could all be taken away in a few clicks by Facebook.
Unilad’s page is one of the most popular Facebook Pages in the world, largely due to viral videos and clickbait content. Some fans speculated that the page was suspended because of offensive comments on a post after the death of 21-year-old rapper Lil Peep on Thursday.
Facebook didn’t immediately respond to request for comment.
Others in the publisher community suggested Unilad should be shut down. The publisher is without question a bad actor on Facebook and is known to take viral content without the creator’s permission. The Facebook Page will also share GIFs as videos, which is an easy way to acquire fake video views.
Do you know how many influencer videos Unilad has used over the years without permission. I bet with the creator app launching there’s about to be a big shakeup with viral FB publishers.
— Nick Cicero (@nickcicero) November 17, 2017
Clicking on Unilad’s page previously resulted in an error message on Facebook.
Its other Facebook Pages such as UNILAD Tech and UNILAD Adventure were unaffected.