Gett in advanced talks to buy Juno for $250M as Uber rivals consolidate

As Uber continues to work through its manylayers of turmoilas a business, its smaller rivals are seizing the moment andconsolidating to doubledown on their own ambitions in transportation-on-demand. Multiple sources tell TechCrunch that Gett the taxi-hailing service backedby $300 million from Volkswagen is acquiring Juno one of the latest upstarts on the streets ata valuationof around $250 million, our sources say.

Neither company responded to multiplerequests for comment, but one of our sources says that the deal is at an advanced stage at this point.

This means that there is still a chance it could be delayed or fall apart, although this is not the intention from either side at this point.

There are a few likely reasons behind this M&A move.

Putting together the two companies, from what we understand, would not be to go head-to-head withUber which is currently in 579 citiesand valued at over $60billion (although some dispute that number). Rather, it would be to put the combined companyinto a more solid number-two position above other rivals like Lyft.

Specifically, it would give the two a strong foothold in New York, where both Gett and Juno are already very active. From what we understand the combined company would like to use that stronger base to gradually expand to other markets nationally.

The companies are also fighting to swim in a crowded funding pool, where a lot of capital is needed to acquire customers with promotions;to build up a base of drivers; and to compete against other existing companies, including botholder taxi firms as well asnewer entities like Uber.

Juno was co-founded in New York by the founders of Viber, who sold themessaging app to Rakuten in 2014 for $900 million. It first emerged in 2016 with a specific mission to take on Uber which was already facing a lot of criticism over how it treated its drivers as well asother services with a modelthat put the driver first.

The company would give drivers a shareholding in the company, with the understanding that even if one day their roles as drivers might potentially get supplanted by more autonomous systems, they would nevertheless retain a stake in the fortunes of the company that was doing the supplanting, and thus be less financially at risk. The employee-owned model is also often used as a way to help motivate workers to give better customer service.

The company has never disclosed its total funding although Talmon Marco, the co-founder and CEO, has said that it is sufficiently funded. We reported it was raising $30 million at one point last year, although from what I understand it has been backed by more.

Gett, long a trailing player in the on-demand ride space, had early roots in Israel, but more recently hasbeen trying to carve out a position for itself in the market in both the U.S. and Europe, not so much as a direct Uber competitor, but as a service and app for established taxi drivers to use to complement whatever services they might already offer for on-street hailing.

In its own way, it was also built as a service that served drivers needs, in this case to fill spare time in their driving day.

Of course, this is not necessarily uncrowded territory there are a number of other firms (MyTaxi/Hailo being one) that are building virtual fleets of established taxi drivers (rather than private individuals using their own cars)to find passengers and take their payments.

Gett specifically has had a very interesting boost in the form of Volkswagen, the worlds largest car maker, taking a stake in the company and using it to further its own interests in the area of transportation services in partnership with the startup. The company, led by founder Dave Waiser, has raised $513 million to date.

The deal comes at an interesting time in the market for transportation services. While Uber has been knocked hard by a series of bad stories concerning its internal work culture, allegedIP theft, and questionable usesof technology in the name of making its service more effective and efficient; rivals are looking for opportunities to move ahead.

Just earlier this month, Lyft announced that it had closed a $600 million round of funding at a $7.5 billion valuation. Yes, that financing may have been in play for months before Ubers egg began to crack, but closing and announcing the roundright now certainly points to an interesting show of strength at a key moment. It may be thatGett and Juno sense the moment, too.

Read more: https://techcrunch.com/2017/04/25/gett-in-advanced-talks-to-buy-juno-for-250m-as-uber-rivals-consolidate/