Google might soon overturn one of its biggest equipment decisions.
The company is supposedly “ve been thinking about” making Nest, and its portfolio of smart dwelling machines, back into Google, in an effort to beat out Amazon’s increasing dominance in the space.
The possible move, which was reported by The Wall Street Journal , would bring Nest closer to Google’s other equipment teams.
If it goes through, and it’s not clear if or when it will, the move would basically overturn the company’s 2015 decided not to separate Nest from Google and instead put the smart home gizmo manufacturers under parent company Alphabet.
Such a strategy would certainly make sense on a number of stages, though. Besides permitting Google a better chance to compete instantly with Amazon, it would open Google an opportunity to unite all of its equipment endeavours.
Nest’s architects could toil more closely with the teams behind Google Assistant, Pixel phones, and Google Home. While Nest’s products are currently compatible with Google Assistant and Amazon’s Alexa, in the long run, raising the these crews together could result in more integrations between the products.
A Google spokesperson declined to comment.