India’s leading edutech startup is now a Harvard case study


Education technology startup Byju’s, backed by the Chan Zuckerberg Initiative( CZI ), is now a Harvard case study.

It is only the fourth Indian startup to make it to the hallowed Harvard Business Publishing platform, after Flipkart( India’s largest online retailer ), Paytm( India’s biggest portable billfold) and GOQii( India’s preceding state and fitness startup ).

The case entitled ‘Byju’s The Learning App’ will summarize the startup’s unique usage of content, media and technology that has enabled it to create a urging make for students.

Byju’s now has over 400,000 annual paid readers, and over 8 million downloads thus far. It too claims that the average time spent on the app is a handsome 40 minutes.

What obliges Byju’s a two-year-old corporation unique?

In the wordsof its benefactor, Byju Raveedran, Learning through engineering initiations changes in how students exhaust content. It offers them newer ways to explore perceptions and originate see on their own.”

Perhaps that is something that attracted the attention of Mark Zuckerberg as well.

Last September as the CZI guided a $50 million asset in Byju’s, the Facebook founder wrote, “I’m confident about personalized learning and certain differences it can make for students everywhere.”

“That’s why it’s a major focus of our education campaigns, and why we’re looking forward to working with business like BYJU’s to get these tools into the pass of more students and teaches around the world, ” he added.

Not only Zuckerberg, Byju’s attracted an undisclosed investment from World Bank‘s International Finance Corporation too. With these dollars, the startup plans to roll out brand-new makes and expand into the US and the UK.

Meanwhile, the Harvard case study, which has been authored by John Jong-Hyun Kim, a major lecturer at Harvard Business School, and Rachna Tahilyani, associate lead, Harvard Business School India Research Center, is available for belief roles within and outside Harvard.

“It is very humble to have our label tale as a Harvard Business School case study. This further encourages us to innovate and construct memorizing programs to revolutionize education and create a whole new segment of self-paced learners globally, spoke benefactor Raveendran in a statement.

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