Peering Inside Google’s $19 Billion Black Box

October 15, 2017

There's a $19 billion black box inside Google. That's the yearly amount Google pays to companies that help generate its advertising sales, from the websites lined with Google-served ads to Apple and others that plant Google's search box or apps in prominent spots.  Investors are obsessed with this money, called traffic acquisition costs, and they're particularly worried about the growing slice of those payments going to Apple and Google's Android…

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Google CEO Sets AI-First Device Blueprint to Catch Apple

October 10, 2017

Google unveiled the second generation of its own devices along with an array of entirely new gadgets, plowing the company deeper into a competitive consumer hardware market. But at its splashy press event in San Francisco, Google executives announced each device with a repetitive focus on its artificial intelligence software. That drumbeat served as a reminder that the tech giant’s hardware strategy centers on keeping its lucrative web services relevant…

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Samsung and Apple should be worried about Xiaomi’s luxurious Mi Mix 2

October 3, 2017

Image: jason henry/mashable With Android, Google has already won the mobile war… at least, when it comes to software. Android is the world’s most popular mobile operating system and is installed on 64.76 percent of phones and tablets worldwide, twice the size of iOS, according to NetMarketShare. Google’s next mission is way more challenging, though, and it will probably take a long time — but it’s not impossible. The search…

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Escher Reality is building the backend for cross-platform mobile AR

August 7, 2017

The potential of mobile augmented reality is clear. Last summer Pokemon Go gave a glimpse of just how big this craze could be, as thousands of excited humans converged on parks, bus stops and other locations around the world to chase virtual monsters through the lens of their smartphones. Apple was also watching. And this summer the company signaled its own conviction in the technology by announcing ARKit: a developer…

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Google opens its Nearby Connections tech to Android developers to enable smarter offline apps

August 1, 2017

Google announced today the public availability of a developer tool that will allow Android apps to better communicate with nearby devices, even while offline. The company touts a number of potential use cases for this technology like hotel rooms that sense your entry then set the temperature accordingly and turn on your favorite music, or phones that can merge their address books while in proximity, among other things. However, the…

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Set up WhatsApp on your computer for easier messaging

July 31, 2017

Your phone isn't the only place you can use WhatsApp.Image: lili sams/mashable WhatsApp is clearly a great messaging app it just reached one billion daily users. But it’s not always ideal to be holding huge conversations on your smartphone. You might not know that WhatsApp isn’t just bound to your phone, though. You can use it on your computer, too. This lets you get a better look at photos, makes…

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This week in apps: Adobe Lightroom, Disney Clips, Firefox updates, and more

July 24, 2017

Don't overlook the newest smartphone apps.Image: lili sams/mashable Did you get too wrapped up in all the new Game of Thrones hype to pay attention to the new apps and updates of the week? If so, it’s not a big deal. We remembered to keep track of it all for you. SEE ALSO: Here’s how to take photos even when your phone is out of storage Every week we round…

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This week in apps: Watch sharks on Google Earth, become a faux pilot, and everything else

July 10, 2017

The apps have changed again . Image: lili sams/ mashable It wouldn’t surprise us if you were so caught up in picking the best menus to chew at your One-quarter of July party that you lost way of the new apps and modernizes this week. If that’s the client, there’s no need to worry. We’ve got you covered. SEE ALSO: The ‘Third Thumb’ prosthetic for anyone constitutes me truly miss…

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RED’s ‘holographic’ Hydrogen is a phone only rich camera geeks will love

July 9, 2017

We barely know anything about the RED Hydrogen phone.Image: red Professional camera maker RED announced the world’s first holographic phone the Hydrogen on Thursday to the surprise of phone geeks everywhere. The Hydrogen is already generating plenty of excitement among RED’s rabid fanbase, and yet we don’t even know much about the hardware. SEE ALSO: The world’s first glasses-free holographic phone is coming, and it’s not from Apple RED still…

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This week in apps: Watch videos with friends and island hop with UberBOAT

July 2, 2017

Download those new apps ASAP.Image: drew angerer/Getty Images It’s completely possible that you weren’t able to keep up with app updates this week considering all of the speculation of what the iPhone will look like in 2020. If that’s the case, there’s no need to worry. We’ve got you covered. SEE ALSO: Why your iPhone photos look so bad Each week we round up the most important app news along…

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